window film – Page 8

Is Window Film Good for Privacy?

March 13, 2023 by Carol S Leave a Comment

Yes, window film can be used for privacy. It can be applied to glass surfaces to obscure the view into a space, while still allowing light to pass through. There are different types of privacy window film available, such as frosted or tinted film, and they can be used in both residential and commercial settings. Here are some things you might not have considered when considering window film for privacy.

Window film doesn’t clutter up your space

If you’re living in a small space, or are thinking about window film for an awkward room, window film won’t add to your clutter. You could put curtains on your window, but curtains will collect dust and require more maintenance than window film. Plus, you can actually use window film as part of your decor, since films come in different colors and can add to the look of your space.

Window film has a clean look

If you’re a minimalist, or even if you’re not, window film doesn’t even show. In fact, the great thing about window film is you don’t usually know it’s there! Unless you do it yourself and/or there are lots of bubbles or peeling. In which case, maybe consider hiring a pro! We know someone great! lol

How about window film for a balcony?

Are you tired of people on the street staring into your balcony? Use window film to block or partially block the view into your place. We wrote about using window film for patios and balconies before. Take a look! After all, many homes in the San Francisco Bay Area, are short on space, so it’s important that you have privacy.

If you can see your neighbor, they can see you, too!

Add privacy window film for a dentist’s office

We just chose dentist’s office because our dentist uses window film for privacy. But there’s really no limit to the places where window film could add privacy. For instance, we’ve seen it used as airports where people are charging their devices. And the added benefit is that it doesn’t require much in terms of permits, drawings, etc. We can even help you choose the perfect window film for your space.

You can choose a light window film

You don’t need to have a dark window film to get privacy, which goes against what some people believe. We’re not saying you’re “some people,” but you never know.

What’s the best privacy film?

We’re very fond of 3M Fasara window film. And you can read more about 3M Fasara window film in a series we wrote in the not-too-distant past. Many types are decorative, so you can have your privacy and beauty as well. It’s like having your cake and eating it, too!

Got questions about privacy film?

We have answers! Give us a call and let us help you choose the best window film for your privacy needs for your home or business. We work all over the greater San Francisco Bay Area, from San Jose to the East Bay to the Peninsula and Marin. Give us a call at 415.623.8700.

Ten Best Uses of Window Film for Your Business

February 27, 2023 by Carol S Leave a Comment

Yes, we realize that many of the ideas here are very similar, if not identical, to the ten best uses of window film for your home. You might want to read that post, too. However, there are some different reasons to use window film for your business, which we’ve outlined here.

Energy efficiency

Window film can help reduce heat loss in the winter and heat gain in the summer, resulting in lower energy bills for your business. When the weather turns hot in the summer, window film can block as much as 66% of the sun’s heat. And sometimes heat can make you feel very, very tired. In fact, some people might need a nap–not always a good idea when you’re at work unless you have a nap room!

UV protection

Window film can block up to 99% of harmful UV rays, protecting your business’s interior from fading and damage. If you have a retail business, your inventory could be harmed by fading. For instance, clothing can be harmed by the sun’s damaging rays. How can you sell clothing that’s damaged or faded?

Branding and advertising

Window film can be used to display your business’s logo or other branding elements, increasing visibility and promoting your brand. Logos can be reproduced in different sizes and on different surfaces as well. If you want your business to be remembered, why not have your logo displayed?

Privacy

Window film can be used to create a frosted or opaque effect on windows, increasing privacy in conference rooms and other areas. If you have a dentist’s office, for example, you don’t really want to see other patients getting their teeth cleaned. Do you?

Safety and security

Some window films can help hold broken glass together in the event of an accident, providing an added layer of security for your business. This is especially useful in restaurants where broken shards could be a huge liability. Actually, with climate change, the risk of broken glass has become greater. Read our article about the polar vortex here: How to punch the polar vortex in the nose with window film.

Decorative

Window film can be used to create a decorative effect on windows, such as a frosted or etched glass look, which can enhance the aesthetic of your business. Some of our local restaurants have used window film with bamboo or other beautiful decorative elements. We like this article: 12 Surprising Design Uses for Window Film and Appliques from This Old House. Take a look!

Glare reduction

Window film can reduce glare on computer and other screens, making them easier to see, which can increase productivity. Have you ever seen employees trying to work inside, and wearing sunglasses? We have!

Heat rejection

Window film can reject heat, keeping the temperature inside the room comfortable, which can improve the comfort of employees and customers. If you have a brick-and-mortar store, you want those customers to be comfortable!

Reducing fading

Window film can help protect carpets, furniture, and artworks from fading by blocking UV rays, which can save on replacement costs.

Cost-effective

Window film is a cost-effective way to improve the energy efficiency and appearance of your business’s windows without the need for costly window replacements.

Got Questions?

We have answers! Give us a call and let us help you choose the best window film for your business. We work all over the greater San Francisco Bay Area, from San Jose to the East Bay to the Peninsula and Marin. Give us a call at 415.623.8700.

Eight Reasons to Hire Us to Install Your Window Film

February 15, 2023 by Carol S Leave a Comment

You’ve been looking around trying to figure out who in the world could install your window film. You’re in the San Francisco Bay Area, and your cousin says they can put in your window film. But have you seen what they did to their own car? C’mon now–you need a professional. Here are just a few of the reasons to hire us to install your window film. We also like this article: Why You Should Hire a Pro to Install Window Film.

Experience and Expertise

Professional window film installers have the experience and expertise to properly install the film, ensuring that it adheres correctly to the window and that there are no bubbles or wrinkles. We won’t leave the work site because cousin Vinnie stopped by with a few cold ones or get distracted by our cell phones.

Proper Tools and Equipment

Have you ever started a DIY project, gone out to get all the tools, then realized that you could’ve just hired someone to do the job for you? Not too mention there goes your weekend! Professional window film installers have the proper tools and equipment to install window film, including specialized knives, heat guns, and other tools that ensure a smooth, wrinkle-free installation.

Guaranteed Work

Professional window film installers will typically guarantee their work and will fix any issues that may arise after the installation. We want you to be happy.

Time-saving

Window Works USA can complete the installation quickly and efficiently, saving you time and allowing you to use your space as soon as possible. You can help us by preparing your space, moving things out of the way, etc. But other than that, we do the work.

Save on costs

Hiring professionals can save you money in the long run, as they can identify potential issues and areas where film is needed, and can apply the film correctly to ensure that it lasts as long as it should. We don’t do “just ok” work–we take the time and have the patience to do the job right.

Warranty

Professional window film installers (like us) will typically offer a warranty on work, providing peace of mind knowing that if anything goes wrong with the film, we will fix it for you. Window Works has a one year Commercial Construction Warranty, which is a Standard Materials/Labor Warranty that is only used for Commercial Construction jobs. 3M (we’re a 3M dealer) provides their own Window Film Warranty which varies depending on the type of film installed, and is up to seven years, depending the installation. Again, we want you to be happy.

Customization

Window Works offers a wide range of customization options, such as different colors, shades, and designs, that can be tailored to your specific needs and preferences. We’re more than happy to give you suggestions based on your tastes. We may think of something you hadn’t occurred to you! Did you read our previous article Ten Best Ways Uses of Window Film for Your Home?

Compliance with local codes and regulations

Did you know that you can actually install Security Film to bring buildings up to code?! And using 3M window films to bring buildings up code can be up to seven times less expensive than installing new windows!

Building code may specify that glass in certain hazardous locations, such as glazing near wet surfaces, doors, floors, ramps and stairs meet certain safety glazing requirements. 3M™ Safety
Windows Films & Attachment Systems can help you quickly and easily meet safety glazing impact requirements at a fraction of the cost of replacing windows. According to 16 CFR 1201 Safety Standard for Architectural Glazing Materials. Local building codes vary, consult a local code official for
requirements and approval criteria.

We’re all over the San Francisco Bay Area

So give us a call and let us do the hard work for you. We’d love to help you choose the best window film for your home. We work all over the greater San Francisco Bay Area, from San Jose to the East Bay to the Peninsula and Marin. Give us a call at 415.623.8700.

Ten Best Uses of Window Film for Your Home

January 29, 2023 by Carol S Leave a Comment

You might not realize how many uses there are for window film and here are ten (actually eleven!) of the best uses for your home. There’s even a bonus best use of window film! Hint: it has to do with dogs!

Energy Efficiency

Window film can help reduce heat loss in the winter and heat gain in the summer, resulting in lower energy bills. With the way all our energy bills have been going up lately, that can really help with the home budget.

Window film for privacy

Have a nosy neighbor, or simply a window that is inconveniently located? Have us install some window film! Window film can be used to create a frosted or opaque effect on windows, increasing privacy in bathrooms, bedrooms and other rooms. If you’d like to read more about window film and privacy, you might like this post: why not use window film for patio privacy?

UV protection helps prevent skin cancer

Window film can block up to 99% of harmful UV rays, protecting your home’s interior from fading and the sun’s damaging rays. We often say that window film is like putting sunglasses on your house. You wouldn’t go out on a sunny day without sunglasses, would you? Well, window film protects you by eliminating harmful UV rays.

Use decorative window film for interior design

There are so many beautiful window films these days, and we have many favorites. You may have a glass partition or wall that you’d like covered. Or, maybe you have an area in the bath where you’d like just a little bit of design. Window film can be used to create a decorative effect on windows, such as a stained glass or etched glass look. By the way, David Wood Window Tinting of Florida has a terrific article about decorative window tinting: 7 Beautiful Ways to Use Decorative Window Tint in Your Home. (Shower glass is one way to take advantage of window film.)

Protect against glare

Have you ever been in a store where the sun shines in so brightly that the employees have to wear sunglasses…indoors? Your home should be a place to relax, not a place where you have to worry about excess glare! Window film can also reduce glare on television and computer screens, making them easier to see. This is especially critical if you’re working from home and trying to see your screen.

Hide clutter

Remember when you saw those kitchen shelves with the glass doors and thought it was a great idea to install them? But now your life has changed, and those shelves are filled with sippy cups and mismatched mugs? Why not cover the glass doors with window film to hide some of that clutter?

Keep thieves away

If you have a foyer, like many of us do in San Francisco, where deliveries end up, you could cover the windows and doors with window film so people can’t see in. Window film eliminates the temptation. Some window films can help hold broken glass together in the event of an accident, providing an added layer of security.

Cost-effective

Window film is a cost-effective way to improve the energy efficiency and appearance of your windows. And it’s much less spendy than replacing your windows and doors. If you already have double-paned windows, window film makes your window into a triple-paned window.

Block heat

Window film can block the heat (in the trade, we call this heat rejection) when the sun beats down on your home. It can even out the heat so the temperatures are more stable. With climate change, we’ve seen so much more temperature change. Window film can reject heat, keeping the temperature inside the room comfortable and reducing the load on air-conditioners

Reduce fading

Window film can help protect carpets, furniture, and artworks from fading by blocking UV rays. Do you know someone who has pulled back the carpet to see flooring bleached from the sun? Chances are they don’t have window film.

Calms reactive dogs

Some dogs, when sitting inside all day, look out the window and what do they see? CATS!!! Also: other dogs! Then they bark. And bark. And bark and bark and bark. Soon, the neighbors are annoyed. Then the police get a call. This just annoys everyone. Plus, the poor dog loses his voice and needs throat lozenges. So use some window film so your dog can’t see out that window and get all buck nutty.

Easy to Install

Call us and we’d love to help you through choosing the best window film for your home. We work all over the greater San Francisco Bay Area, from San Jose to the East Bay to the Peninsula and Marin. Give us a call at 415.623.8700.

The Best Time to Think about Window Film

November 29, 2022 by Carol S 1 Comment

Of course, we think the best time to think about window film is right now! There’s so much you can do with window film, and the list just keeps getting longer and longer. If you didn’t already know about all these reasons to think about window film (or if you have trouble getting to sleep), here are just a few of our favorites! Recently, we wrote about Ten Ways to Use the new Japandi Interior Style at Home. You might like it–since you can also incorporate Japandi style using window film.

Protects your eyes against glare

Just like you’d use window film on your car windows, you can use window film either at your office or at home. Your eyes deserve a little rest, don’t you think? Don’t you already have enough stress in your life? We know that we do! Glare can cause headaches and give you premature wrinkles. We even know some places where employees have to wear sunglasses indoors. (Don’t do that!)

Gives you privacy

You might love your neighbors, but do they really need to see every single thing your family does at home? No, they do not! They don’t need to see what you’re eating, what you’re wearing on a particular day, or what you just bought at the Black Friday sale downtown. For that, they have Instagram! For more details about window film and privacy, see 3M’s site.

Saves your skin

The UV protection on window films filters out the UV rays that can harm your skin and protect you against skin cancer. As if the other reasons here weren’t enough, protecting your skin and health is the most important. You may also want to use a hat with a big brim and sunscreen when you’re outdoors, since you probably won’t have window film then. The Skin Cancer Foundation has all kinds of information on how to prevent skin cancer.

Decorative window films give you an edge

We’ve written about decorative window films before. Check out 3M Fasara Decorative Window Film:Dotty for Dots. There are many kinds of decorative window films and 3M is adding new ones all the time. Imagine hanging a piece of glass covered by window film, used as a divider–either at home or at your business.

Makes your neighbors jealous

Now that you can see into your neighbor’s house, but they can’t see into yours, they might be just a little bit jealous! One thing you might want to share with them, though, is that you recently got window film! If they’re like the guy in the picture above, he might even be less grumpy! It won’t work on everyone, but it’s worth a try!

We’re here for you

If you’re having trouble deciding what kind of window film you might want, give us a call! We’re super friendly, unlike the guy in the picture above. We work all over the greater San Francisco Bay Area, from San Jose to the East Bay to the Peninsula and Marin. Give us a call at 415.623.8700.

Can Technology Save Billions of Birds with Window Film?

October 27, 2022 by Carol S Leave a Comment

Did you know that many, many birds die each year from crashing into windows? According to Portland Audobon, up to one billion birds die each year from window strikes! Not only that, but “54-76 percent of window collisions are fatal.” What’s a bird lover to do? If you’d like to know, read on.

It’s that time of year

At this time of year, millions of birds are migrating. According to the National Audubon Society, birds migrate mostly during spring and fall. The National Audobon Society has a first-of-its-kind digital migration platform where you can see the path that migrating birds take. So even if you don’t get that window film up this fall, you could try installing it by spring.

How and why do birds fly into glass?

According to Collide Escape “Collisions are most commonly caused by the reflective characteristics of glass. Because the outside of glass reflects the environment around it, birds do not recognize it as a barrier.” Even people have been known to walk into glass, so it’s not so strange that birds would see glass and assume there’s a clear flight path. Unfortunately, many birds are injured or die when they fly into glass.

Our Custom Bird Film, installed during construction

Why do birds suddenly appear?

If you’re a fan of the Carpenters, you already know the answer to this question! But on a more serious note, birds do seem to come careening out of nowhere at all times of the day, just to smash into your windows. Sometimes they’re looking for bugs, or they’re in a hurry to get to their nests. Other times, they seem to just be stretching their wings for the sheer joy of it.

Why should you care?

The loss of birds through window strikes is a huge loss to our biodiversity. The “canary in the coal mine” concept is one that relates to humans, too. Losing birds means losing some of ourselves, too. Not only that, but our own personal health is at risk. The North American Bird population is down some 2.9 billion birds, according to a study discussed by the Cornell Lab of Ornithology (quoting an article in Science).

What can you do?

Window technology can help reduce the numbers of bird strikes. According to Mongo Bay, window tech could save billions of birds, and it’s already here. For instance, bird safety window films “engineered specifically to allow birds to see reflective windows that otherwise appear invisible, preventing injury or death for the birds, as well as preventing potential damage to your property” according to Solyx, maker of Bird Safety WIndow Films. Scottish Window Film has an excellent article that outlines all you can do: Bird Strike Prevention. Check it out!

Want to know more?

We’d love to protect the birds in your neighborhood with window film! Give us a call at 415.623.8700 when you’re ready to save the birds! We’d love to talk to you and answer all your questions! We work all over the greater San Francisco Bay Area, from San Jose to the East Bay to the Peninsula and Marin.

Will Window Film Make My Life Better?

September 14, 2022 by Carol S Leave a Comment

We get questions like “will window film make my life better?” all the time! Believe it or not! And our answer, without hesitation, is “it sure does!” Because what other product blocks UV light (which causes skin cancer), provides privacy, holds glass together in case of earthquakes, etc., and keeps you cooler? None that we know of! So there. Pretty soon, you’ll feel like the guy in the picture above. The guy in the middle–not the guy over on the end.

How do I love thee? Let me count the ways

We can only say we love window film because it’s true. We all use it at home as well as at work and on our car windows, too. Once you’ve had window film, you can’t go back to not having it. And if Bob Vila thinks it’s great stuff, then who are we to disagree? You might like Bob Vila’s The Best Window Films of 2022. Bob Vila says “A significant consideration when shopping for the best window film is functionality. Determine what’s important in terms of privacy, decor, light/darkness, UV light blocking, and energy saving.”

Stop the sensory overload

The world keeps getting noisier and noisier–both in terms of actual noise, but also loud colors, ads, etc. If you get sensory overload, window film can certainly help give you that moment of zen you need. And speaking of zen, we’ve talked about zen before. You might like: How to Have a Zen Experience with Window Film. Because if you see your neighbor’s ugly backyard every morning, that’s not a good way to wake up! So why not block that view with window film?

Decorative window films make you an insta-decorator!

That’s right, there are decorative window films. There are many of them. So not only can window film provide you with privacy, but you can get a beautiful effect at the same time. Some of them are incredibly beautiful–we love the Japanese washi paper ones, for instance. Want to know more about 3M glass finishes? Check out the dichroic glass on the 3M site, too! By the way, Window Works is a certified 3M dealer, so we can help you choose one (or more) glass finish to prettify your space!

Fragment Retention

Another terrific feature of window film is that it can retain window glass fragments, as we’ve written about recently. Fragment retention window film: five reasons you need it. Large sheets of glass are more susceptible to breakage, and if you’re a homeowner or business owner, you don’t want people to get hurt.

Give Us a Call!

We’d love to provide window film for your home or office! Give us a call at 415.623.8700 when you’re ready to discuss window film and make your life better! We’d love to talk to you and answer all your questions! We work all over the greater San Francisco Bay Area, from San Jose to the East Bay to the Peninsula and Marin.

Window Film Ideas for High Tech Companies You Need to Know

August 31, 2022 by Carol S Leave a Comment

So you know some or maybe even most of the high-tech companies we support and do business with. One is a Fruit Company, another you use to search when you don’t know something, and a third is where you pin all the things! If you still don’t know what we’re talking about, you can take a look at our website! Yes, we do get around, but we don’t like to brag. Much. Anyway, if these high-tech companies use window film so much and so often, chances are good that you could also use the same ideas. Right? For example, in the image above, you can see that this space is very homey like a living room, yet is a company shared space.

Window film blocks the light

Is the sun blasting right into your eyes, or is the light simply too bright? Have a more comfortable work day with window film. You can use the same window film on your home that you do at work. And if you’re working from home, why not create a more soothing environment? Since people aren’t traveling as much, they like to have a staycation atmosphere at home. After all, you don’t want to have to wear sunglasses indoors, do you?

Window film helps prevent skin cancer

We’ve talked about window film and skin cancer many times before. Window film blocks the UV light that causes cancer. In fact, the Skin Cancer Foundation recommends window film. In their blog post, Not All UV Rays Stay Outside: How Window Film Can Help Protect You, The Skin Cancer Foundation proclaims “Those UVA rays account for up to 95 percent of the UV radiation reaching the Earth’s surface and are quite good at finding you. They can bounce off reflective surfaces like water and, most relevant during the workday, they can penetrate window glass. If you’re sitting next to a window on a sunny day, those UVA rays hitting your skin are doing damage. (Window glass filters out most UVB rays.)” Yes, we’ve discussed how window film blocks light and prevents skin cancer before.

High-tech companies use window film for privacy–you could, too!

High-tech companies are letting people work from home

Many people are working mostly from home if they can. So don’t sit at the dining room table you share while your kids do their homework and squint all the time! One of our recent blog posts was about this blending of work and home: Trend Alert: Why the Blending of Home and Work Life is the Next Big Thing.

Got questions? We’ve got answers!

Maybe you don’t know exactly what you want. We have a lot of experience working with high-tech companies! If you want to chat about your work-from-home options, give us a call! Window Works customer care is at 415.650.5200. Pick up your phone and enter our number! We really are very friendly, and we’ll answer your questions.

We work all over the San Francisco Bay Area, and would love to talk to you!

Dark and Moody Interior Glass: How to use it and why!

August 17, 2022 by Carol S Leave a Comment

Why would you want to use dark and moody interior glass? Not simply because it’s trendy, right? This trend began last year, when images showing dark interior glass starting bubbling up all over the internets. In our experience with local San Francisco Bay Area businesses, glass office fronts are all going tinted AND combining with dark patterns — so for the first time in years we are seeing dark interior window film. If you want to know why you might want to start using darker and moodier interior glass, stick around. We’ve got some ideas and examples for you!

Because it’s mysterious

We all need more mystery in our lives, don’t we? The moody and romantic sight of this dark glass will make you curious about the space. Who lives or works here? What do they do all day? Would you like to have a similar space? These are questions which may start swirling around in your mind when you see a space like this!

Magic and mystery appear side by side with this dark film against the marbled floor

The new dark Fasaras have a special magic

Last year, the new dark 3M Fasaras started to appear with the blue and gray cloud dual gradients. With this year’s patterned window films thrown in, we can see a different story line building. By the way, we’ve written about Fasara window film before. You might enjoy some of these:

As you might be able to see, we’re huge fans of 3M Fasara! And if you’re wondering what the heck Fasara is: “3M™ Fasara™ is a family of polyester, decorative films for glass surfaces that transform an interior’s ambiance with finishes that have depth, subtly, modernity, energy, precision and more. Created in collaboration with leading designers from across the globe, the new, trend-setting collection will give you even more ways to create stunning visual effects on interior glass surfaces, as well as add privacy and control light.” So there’s that.

Check out this dark and moody bachelor pad!

Dark and moody glass plays well with others

As you can see in the image above, the dark, moody glass gets along with others. Look at all the different textures, such as this mottled stone in the bathroom and kitchen. It combines well with wood, tile, and many other materials, too. Color might be a consideration, as you’d want your glass have similar tones, but not be too matchy-matchy.

A space for relaxation…and more

Maybe you need a special place to unwind at the end of the day with your music and big leather chair. Or maybe you could use this room-within-a-room concept, above, in your office. You could even have an office at home that’s completely enclosed from the rest of your home.

Give Us a Call!

Maybe you don’t know exactly what you want yet. We can guide you! If you want to chat about your dark-and-moody options, give us a call! Window Works customer care is at 415.650.5200. Pick up your phone and enter our number! We really are very friendly, and we’ll answer your questions.

We work all over the San Francisco Bay Area, and would love to talk to you!

Trend Alert: Why the Blending of Home and Work Life is the Next Big Thing

June 29, 2022 by Carol S 1 Comment

Recently, we traveled to NeoCon in Chicago to hear all the big designers talk about trends. One trend that kept cropping up is the blending of home and work life. Why now? You might ask. Stick around for a few minutes and we’ll tell you. By the way, we’ll be talking more about trend alerts in the upcoming blog posts, so be sure to watch this space!

Curves and the softening of modern design

Before the Pandemic, modern design was all sharp edges, corners, and more black and white–both in design and in actual form. Now there are curves everywhere. From sofas to office chairs to ceilings, curves delineate the new designs. There are even entire buildings that are made of curves! While we don’t recommend retrofitting an entire building to make it curvier, you could make your office or furniture curvier–with great results!

Ahead of the curve

With the curvaceousness of new design, cocooning is the order of the day. people want to be surrounded by softness, which they have more at home. And they’ve been at home for two long years, so they’d like some of those creature comforts they have at home, but at work! People might not always be able to bring their fuzzy fuzzy pets to work with them, but they can have more of the soft and fuzzy designs.

Can you imagine how relaxing this furniture must be?

Window film is softer, too

So many designs now have the soft gradients in window film. There used to be hard lines, with bands of window film. Now there are no more bands. There is softness everywhere. Harsh lighting is gone, too. Not only are these lights curvy, but their light casts a soft glow, too. And the colors include more grays, roses, and oatmeals. All colors you associate with home and not with work.

Lines, from lighting to furniture to artwork, is softening

Modular and inclusive furniture

Furniture that includes and can expand or contract is a huge trend right now. Being able to easily add more chairs or include a latecomer to a meeting is so critical. We need flexibility in design as well as in our thoughts!

A move from the global to the local economy

People want to work from home. And if they can’t work from home, they’d like their offices to look and feel like home. There’s a socioeconomic implication to modern design. Between the Corona virus and everything else happening, certain personal accoutrements have softened up. Everything’s comfy. We need to soften our stances, too. The entire shift right now is going local. Farmers markets are big. It’s more modest, more local, and more real. There’s a huge element of comfort and sincerity, which comes out in more soulful design. Shipping is expensive. Local economies, handmade stuff, all are incorporated in design. Design is the acceptance of the collective unconscious.

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